the conference

Follow up conference is happening in Rome, 2013, between 18th and 19th of April.

Wonderful impressions from last years events:

Prof. Yunus and others speak about designing social business.

Prof. Yunus:

Business is about problem-solving, but it does not always have to be about maximizing profit. When I went into business, my interest was to figure out how to solve problems I see in front of me. That’s why I looked at the poverty issue. I got involved in lots of things to address it, and one of them was money lending with loans and credits and savings accounts, and in the process I created Grameen Bank. So you can also have social objectives. Ask yourself these questions: Who are you? What kind of world do you want?


Interactive Designing Workshop, November 2011 in Barcelona, a two day interactive workshops with many international wellknown experts from design and management

Networking get together: 16th of November, 19:30

Welcome cocktail at Hotel Tryp Apolo, AV. Parallel, 57-59 Barcelona

Conference on the 17th and 18th of November

at IED Barcelona, Calle Biada 11, Barcelona

Closing event: 19th, 11:30 a.m.

IED Advisory Meeting

IED Barcelona, Calle Biada 11, Barcelona


These are the topics we want to discuss and we want to present 2011:
- Design thinking versus designing and the limits of design thinkinbg

- Processes and models of designing business

- Managing designing: what works and what doesn’t

- Educational frameworks for designing business

- Do we need designing managers or managing designers?

- Designing social business and the difference to designing business